- After marking its presence across Virgin Megastores in the Middle East, Selfridges London & Printemps Paris will bolster global accessibility across the UK & EU regions, as part of Noise’s international expansion
- Noise products are present through the Smartech experience zone in Selfridges & Printemps
India, 26th March 2025: Building on its successful entry into the Middle East, Noise, India’s leading smartwatch and connected lifestyle brand, goes bullish with global expansion, announcing its launch in two of the world’s most iconic retail destinations—Selfridges, London and Printemps, Paris, today. This marks Noise’s foray into the United Kingdom and European markets, as a step towards accelerating global accessibility of Made in India smart wearables. The announcement comes right after the brand’s successful rollout in Virgin Megastores, UAE, signifying the brand’s robust growth strategy.
Taking its decade-long innovation and market leadership to the global stage, Noise is amplifying its overseas market presence through a multi-channel approach and premium experiences, leveraging strategic retail partnerships, online marketplaces, and key distribution networks to replicate its India success playbook globally. Noise’s presence in renowned department stores known for curating premium brands and iconic experiences— Selfridges, London and Printemps, Paris will allow consumers to experience its flagship offerings firsthand and solidify its presence across the UK and the EU region, one of the most evolved consumer technology markets.
While adoption has historically been strong in these markets, demand is now surging as wearables transform from just fitness trackers into personalized lifestyle essentials, offering deep customization and insights, AI-powered interactions, and seamless multi-device integration. In the EU, smartwatches and fitness trackers drive 53% of the region’s wearable tech revenue, with the market projected to reach $48.5 billion by 2030, growing at a CAGR of 14.2%. Meanwhile, in the UK, the market is expected to hit $14.1 billion by 2030, with an even higher CAGR of 15.7%, signaling accelerated growth. The opportunity for brands that deliver tailor-made innovation with value-driven pricing has never been greater. Noise, with its expertise in democratizing smart wearables, is well-positioned to meet this demand and deliver premium experiences globally. Through its launch in the leading international department stores, Noise is not only expanding its global footprint but also reinforcing its leadership in highly competitive markets like the UK & EU.
Commenting on the milestone, Mr Gaurav Khatri, Co-Founder of Noise, said, “As we continue to emphasize the relevance and adoption of smart wearables in India, we are equally bullish about making premium smart wearable experiences accessible to a larger network of global audience. Our strategic launch at iconic retailers like Selfridges in London and Printemps in Paris marks a key milestone, enabling us to bring innovative, Made-in-India products to consumers around the world and accelerate the brand’s international growth.”
Noise will offer its full range of products across categories—smartwatches, smart rings, and audio devices, including the celebrated Luna Ring, Master Buds with Sound by Bose, and the ColorFit Pro Series. The NoiseFit App, India’s highest-rated health and fitness platform, will further power this expansion, offering users worldwide to connect on an integrated ecosystem. This expansion serves as a confident move in putting India’s innovation prowess on the global stage, as an aspirational ‘Made in India, Made for the World’ brand.
About Noise
Noise is India’s leading smartwatch and connected lifestyle brand. They prioritize consumer centricity, design innovation, and product excellence to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem.
As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories.
Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program.
Noise has evolved to become a resounding name for lifestyle-led smart wearables in the Indian industry, and is also among the top 5 smartwatch brands globally, as reported by Counterpoint.
