First Showcase of ‘THE’ SUV: Mahindra Thar ROXX on the Eve of India’s 78th Independence Day
Petrol Variants from ₹ 12.99 Lakh | Diesel Variants from ₹ 13.99 Lakh
Kochi, August 14, 2024: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has
unveiled the All-New Thar ROXX at a high-octane rock concert in Kochi, marking the eve of
India’s 78th Independence Day, starting at a price of ₹ 12.99 Lakh.
The Thar ROXX promises to redefine the SUV experience, offering an unmatched combination
of luxury, performance, and cutting-edge technology. Built on an All-New platform, the Thar
ROXX offers a seamless blend of refined ride quality, precise handling, world-class NVH (Noise,
Vibration, and Harshness), and sophisticated driving experience. It offers exemplary on-road
performance while staying true to its legendary off-road prowess. The Thar ROXX prioritises
safety and security with over 35 standard safety features.
Advanced features on the Thar ROXX include twin HD screens – a touchscreen infotainment
system and digital instrument cluster. Also offering Harman Kardon branded audio, the Thar
Roxx offers an immersive sound experience. It also boasts a panoramic Skyroof™ and luxurious
Soft touch leatherette dashboard and door trims.
Thar ROXX is for those with a rockstar personality and a no-compromise attitude – it’s an SUV
that matches their larger-than-life persona. It is built for those who demand the best in every
aspect of their life and is designed to be ‘THE’ SUV in every sense.
Stay tuned for the official launch tomorrow on India’s 78th Independence Day, and get to know
why the Thar ROXX is ‘THE’ SUV.
Starting price for MX1 Petrol is 12.99 Lakh and for Diesel is 13.99 Lakh.
Key Features as below:
#TharROXX, #THESUV, #ExploreTheImpossible #Mahindra #Mahindra&Mahindra
