~Mivi AI shifts human-AI interaction from a simple question-answer dynamic to a more natural, engaging conversation that mirrors the way humans interact with each other.
Hyderabad, 11th April 2025 – Mivi, a leading Indian consumer electronics brand, today announced that it has created Mivi AI, the world’s first human-like Artificial Intelligence, aimed at revolutionising the human-AI relationship. The company, through its independent research and development, has successfully developed the human-like AI that will make technology more integrated into people’s daily lives, enhancing productivity and well-being by creating more meaningful and user-centric
experiences.
While existing AI models operate in a simple on-screen question-response framework, Mivi has reimagined the interaction layer from the ground up. Leveraging the full reasoning capabilities of advanced LLMs, the company has successfully engineered a personalized conversation engine and trained its models to maintains context.
Mivi AI is being introduced to consumers through the first-of-its-kind AI Buds, enabling seamless, on-the-go interactions. Simply say “Hi Mivi” to wake the AI and begin a natural conversation. As the first product built on the Mivi AI platform, the AI Buds mark the beginning of a broader ecosystem of intelligent devices. Trained on thousands of voice samples, Mivi AI is uniquely attuned to understand and respond to a wide range of Indian accents, ensuring a truly inclusive experience.
Speaking about the breakthrough, Midhula Devabhaktuni, Co-founder and CMO, Mivi said,
“With Mivi AI, we’re not just launching a product — we’re defining the next era of human-AI interaction. This marks a transformative leap in global innovation, where AI doesn’t just respond, but truly understands, adapts, and connects on a deeply human level. It’s about building technology that feels less like a tool, and more like a companion — intuitive, emotionally aware, and seamlessly present in everyday life.”
“As the first of its kind, Mivi AI reflects our unwavering belief that world-class innovation can — and should — be built in India, for the world. This is more than a milestone for Mivi; it’s a defining moment for Indian technology on the global stage. Mivi AI Buds is the 1st manifestation of Mivi AI, and it is the beginning of many advancements. We’re proud to lead this revolution. This is India’s AI moment.”
Introducing Mivi AI – watch the video https://youtu.be/LLydBYoE2FM
The core technology behind Mivi AI leverages:
- Natural Language Processing (NLP): making AI proficient in understanding, interpreting, and generating human language in a way that feels fluid and natural.
- Emotional Intelligence: AI that can recognize and respond to the emotional tone of a conversation, enhancing user experience by making interactions feel more personalised and human.
- Context Awareness: AI that can remember prior interactions and understand the broader context of a conversation or situation.
Mivi AI’s USP lies in its human-like approach rather than following predefined commands and providing rigid responses. It uses developed systems which are capable of mimicking human interactions, processing complex language, recognizing context, understanding emotions and engaging in dynamic conversations. Mivi’s human-like AI can interpret finer nuances in the command language and adapt to various situations, similar to a human being.
About Mivi
Mivi’s journey toward this AI milestone is built on years of innovation. Founded in 2016 by Viswanadh Kandula and Midhula Devabhaktuni, Mivi aims to take the Indian electronics industry to a new level by meeting the needs of Indian customers by curating high-quality products according to their taste and preference. MIVI is a unique company specialising in the audio category, from TWS to home audio, and has evolved the audio category from luxury to an essential accessory for anyone with a smartphone. With a team of over 1500 people, MIVI has served around 20 million customers so far.
