A top brand in sub-5K segment in offline channel, itel, conducted a detailed study about what India thinks about smartphones. It was done to understand and analyze consumer trends and preferences when it came to smartphone usage. Few features like AI Camera, Fingerprint Sensor, Drop Notch Display are the most important features for consumers in the budget smartphone they’re going to purchase.
These are few features and the percentages they’re preferred in:
- AI Camera ~ 33%
- Drop Notch ~ 25%
- Fingerprint Sensor ~ 22%
Few more interesting facts in percentages:
- 64% of Indians prefer to consume content in their local language.
- 88% of Indians under the age of 24 watch movies exclusively on Smartphones.
- Social and Entertainment App Usage
- Female Population:
- 43% WhatsApp
- 29% Dailyhunt
- 27% Facebook
- Male Population:
- 34% Facebook
- 31% WhatsApp
- Below the age of 24:
- 34% Facebook
- 31% WhatsApp
- 33% prefer WhatsApp & Facebook as their primary social media
- 28% use Dailyhunt
- Female Population:
- Recommendation one considers while buying a smartphone:
- Online search ~ 40%
- YouTube reviews ~ 24%
- Friends ~ 23%
- Till the age of 24, 38% rely on friend’s recommendations followed by 28% online search, lastly 23% on YouTube reviews.
- Preferred content to watch on smartphone:
- Movies ~ 50%
- News ~ 29%
- Till the age of 24, 88% users exclusively watch movies.
- Preferred Apps to watch video content:
- YouTube ~ 38%
- Voot ~ 25%
- Hotstar ~ 18%
- In budget smartphones:
- YouTube ~ 40%
- Voot ~ 21%
- Preferred App for listening to music:
- YouTube ~ 45%
- Gaana ~ 23% – Second most preferred app
- Content that gets maximum traction:
- 56% ~ News
- 20% ~ Selfie posts
- 14% ~ Travel
- 10% ~ Food
“Smartphones remain at the center of our lives be it in terms of consuming content and videos, exploring information, connecting with peers and friends or surfing social media platforms. As a brand that believes in
providing trendy technology with A-class features at a budget-friendly price point, we commissioned this consumer trends survey to get relevant insights concerning the consumer patterns, choice and preferences when it comes smartphone usage. This study helped us understand that how quickly consumers are adopting advanced and innovative technology, hence it will further help us create and provide such technologically equipped and customized offering that will be loved by our customers.”
– Mr. Arijeet Talapatra, CEO, TRANSSION India.
India has over 450 million smartphone users and factors like important features, latest technology and most importantly, affordability will drive their purchasing decision.
itel, from Transsion Holdings, surveyed across 4,000 participants across 13 states, divided in age-groups and demographics: Youth, Regions, Working Sector, etc. People’s behavioral patterns were also assessed to understand the trends as well as the addiction.
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