- The smartwatch also comes with Single Chip Bluetooth calling, 500 nits brightness, IP67 Rating and AI Voice Assistant
National, June 9th, 2025: itel today unveiled its newest smartwatch, the Alpha 3, and it’s making a bold first impression, starting with its large 1.5 inch round display and its premium bezel design. Designed for those who like their tech crisp, functional, and fuss-free, Alpha 3 packs essential features without trying too hard. Whether you are dodging raindrops, sweating it out at the gym, or juggling calls on a busy day, the Alpha 3 stays right there with you like a perfect companion. It is equipped with single-chip Bluetooth calling for glitch-free and uninterrupted voice connectivity, IP67 water and dust resistance for unbeatable durability, and 500 Nits brightness that keeps the screen readable even under the harshest sunlight. This feature rich smartwatch is available at an eye-catching price of just Rs.1499 in your nearest retail stores!
Commenting on the launch, Mr. Arijeet Talapatra CEO of itel India, said, “Alpha 3 is built on a simple insight. We have seen users evolve from basic functionalities to expecting premium experiences at accessible price points. Today, they care about style, display clarity, and real-time connectivity just as much as they care about step counts and sleep cycles. With Alpha 3, we’re bringing together smart functionality and everyday comfort in one seamless experience. We want to be in sync with what our consumers genuinely want, and deliver it in a way that feels authentic, meaningful and with practical value.”
The smartwatch also features 24/7 heart rate tracking, SpO₂ monitoring, sleep analysis, and activity stats, all from your wrist. Fitness buffs will also find 100+ sports modes to choose from, while the style enthusiasts get 150+ watch faces to match their every look. There is also an AI voice assistant to help you check tasks off without lifting a finger, instant call and message alerts, and a 1-year warranty bundled inside a stylish box, available in three attractive colours – Dark Blue, Rose Gold and Black.
Product Specs –
| itel Alpha 3 smartwatch | |
| Available at | Rs. 1499 |
| Display Size | 1.5” |
| Water and Dust Resistance | IP67 |
| Bluetooth Calling | Single Chip |
| Brightness | 500 Nits |
| Battery | 300 mAh |
| Sports Modes | 100 |
| Watch faces | 150+ |
| AI Voice Assistant | Yes |
| Colours | Dark Blue, Rose Gold, Black |
About itel –
Established over 16 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.
